Every Door Direct Mail service by MSE Printing helping businesses reach entire neighborhoods

Every Door Direct Mail (EDDM): Saturate Your Neighborhood with Confidence

If you are looking to maximize local exposure, Every Door Direct Mail® is your perfect solution. At MSE Printing, we make it easy to target entire ZIP codes or carrier routes—without needing a mailing list. It is a simple, effective way to get your message into every mailbox in your chosen area.

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Why EDDM Still Delivers Results

Oversized EDDM mailers ready for delivery through USPS prepared by MSE Printing

In an era of ad blockers and inbox overload, EDDM achieves 90–98% delivery rates by leveraging USPS’s unmatched physical reach. Unlike targeted digital ads that exclude non-users, EDDM ensures every household—renters, seniors, and digital skeptics—sees your message. Restaurants report 12–15% coupon redemption rates, while service businesses see 3–5% direct response lifts (DMA). With no list costs and simplified compliance, EDDM democratizes access to hyper-local marketing—whether you’re a solo contractor or franchise expanding to new territories.

Here’s how EDDM outperforms digital ads and traditional mail for community-focused growth:

Affordable Mailing - EDDM slashes postage costs by up to 60% compared to standard direct mail—as low as $0.18 per household. USPS eliminates address management fees, and businesses save further with simplified sorting (no per-piece presorting required). Ideal for startups, restaurants, and nonprofits, campaigns often achieve ROI of 3:1. For example, a local gym can mail 5,000 oversized postcards for under $1,000, targeting all homes within a 3-mile radius. Bulk discounts apply for multi-route campaigns, while template-driven designs reduce creative costs.
Maximum Coverage - EDDM guarantees 100% saturation of carrier routes—no skipped apartments or outdated addresses. Target by demographics like median income (e.g., routes averaging $75k+/year) or housing type (single-family homes vs. condos). Political campaigns use it to blanket swing districts, while landscapers focus on suburban routes. Advanced mapping tools visualize routes (down to street-level precision) to avoid industrial zones or competitors. For new businesses like food trucks, EDDM ensures every household in your service area sees your launch announcement.
Flexible Formats - Send USPS-approved EDDM postcards up to 12”x15” or folded self-mailers up to 6”x10.5”. Stand out with bold formats: die-cut shapes mimicking pizza slices for pizzerias, textured “scratch-off” discounts for auto shops, or double-sided gloss for real estate photo spreads. Add QR codes linking to Google Reviews or seasonal menus. Compliant designs avoid USPS surcharges with proper barcode zones and uncluttered address blocks. Seasonal businesses like tax firms or holiday decorators rotate designs effortlessly without list management.
Easy to Launch - We streamline EDDM from start to USPS drop-off: design templates compliant with USPS Rule 47, pre-sort mail into carrier route bundles, and submit paperwork electronically. No need for permits—we use our own USPS Mailer ID. Tracking includes delivery confirmation scans and geo-reports showing which routes were mailed. For time-strapped businesses, use our “EDDM in a Box” service: choose a template, upload your logo, and we handle printing, sorting, and same-day USPS drop-off. Perfect for urgent promotions like storm damage repair or holiday sales.
Local Brand Awareness - EDDM drives 79% recall rates (USPS) by putting physical mail in hands—not inboxes. Recipients keep mailers 17+ days on average, with 42% discussing them with others. Dental offices use EDDM for appointment reminders with tear-off calendars, while tutors include placement test schedules. Reinforce digital ads by matching mailer visuals to Facebook/Google campaigns. For local elections, candidates pair EDDM with yard signs, creating omnipresent visibility. Multi-wave campaigns (3+ mailings) boost brand recognition by 52% (USPS case study).

Local EDDM Mailing Services in Minneapolis

MSE Printing takes the guesswork out of Every Door Direct Mail® (EDDM) by offering a seamless, start-to-finish solution that helps you reach your local audience with maximum efficiency and impact. We handle every aspect of your EDDM campaign—from eye-catching design and high-quality printing to bundling, route targeting, and direct delivery to USPS. Whether you're announcing a grand opening, promoting seasonal specials, launching a new service, or driving foot traffic to your storefront, we ensure your message reaches every household in your selected neighborhoods. Our team helps you choose optimal carrier routes based on ZIP codes, demographics, or proximity, ensuring your campaign aligns with your business goals. With no need for mailing lists or permits, EDDM is a cost-effective and powerful way to build awareness and generate local engagement. At MSE Printing, we make it effortless—so you can focus on your business while we get your message delivered, professionally and on time.

Relevant Pages:

Book Printing - Transform your manuscript into a professionally printed book that commands attention with our end-to-end publishing solutions. Whether you’re a self-publishing author, academic institution, or corporation, we handle novels, memoirs, textbooks, coffee-table art books, and technical manuals. Choose from premium binding styles like section-sewn hardcovers, lay-flat spiral bindings, or eco-friendly perfect-bound paperbacks. Our team guides you through paper selection—opaque uncoated stocks for novels, glossy finishes for photography, or recycled materials for sustainability. Add custom touches like foil-stamped titles, embossed logos, or colored page edges. We also offer ISBN registration assistance, distribution-ready formatting, and bulk pricing for large orders. From proofing to shipping, we ensure your book meets industry standards while reflecting your unique vision.
Poster Printing - Amplify your message with bold, vibrant posters engineered for maximum visibility. Ideal for concerts, trade shows, retail promotions, or classroom visuals, our high-resolution digital and offset presses deliver razor-sharp images, deep blacks, and Pantone-matched colors. Select from sizes ranging from compact 12”x18” to oversized 36”x48” displays, with options for waterproof vinyl for outdoor use or tear-resistant paper for temporary installations. Enhance your design with spot UV gloss accents, metallic inks, or double-sided printing. Need design help? Our team optimizes layouts for readability at a distance and incorporates QR codes or augmented reality links for interactive engagement. Fast turnaround and bulk discounts make this service perfect for event planners, educators, and marketers.
Legal Copying - Safeguard sensitive information with legal copying services tailored to the exacting needs of law firms, courts, and corporate legal teams. We handle high-volume duplication of court filings, deposition transcripts, contracts, and discovery documents with precision. Features include secure chain-of-custody protocols, encrypted file uploads, and tamper-proof packaging. Choose from black-and-white or color copying, with options for Bates numbering, tabbed dividers, and custom binding (three-ring, GBC comb, or indexed binders). Our team ensures compliance with jurisdictional formatting rules, including margin sizes, font standards, and exhibit labeling. Rush services available for last-minute filings, with same-day pickup or tracked delivery.
Standard Direct Mail - Reach your audience with targeted direct mail campaigns that blend creativity and data-driven strategy. Perfect for real estate agents, nonprofits, and small businesses, we design, print, and mail postcards, brochures, letters, and catalogs. Personalize each piece using variable data printing—customize names, offers, or images to boost engagement. Our USPS-certified team optimizes postage costs through presorting and automation discounts. Add trackable QR codes, personalized URLs, or promo codes to measure ROI. Choose from eco-friendly paper options, tear-off reply cards, or oversized formats for standout impact. We also provide list hygiene services to remove outdated addresses and improve deliverability.
Advanced Mailing Services - Elevate your direct mail with precision-driven advanced services that merge data intelligence and tactile impact. We integrate CRM systems for hyper-personalized campaigns, embedding variable data printing to tailor each mailer with names, location-specific offers, or dynamic QR codes linked to individualized landing pages. Our address verification tools scrub lists in real time, eliminating undeliverable addresses and reducing waste. For nonprofits, we streamline donation drives with automated triggers (e.g., post-event thank-you packs) and optimize postage using USPS nonprofit discounts. Enhance engagement with augmented reality elements, scented inks, or textured coatings that invite tactile interaction. API integration enables triggered mailings—like abandoned cart reminders or loyalty rewards—synchronized with your digital strategy. Real-time analytics track opens, responses, and conversions, while eco-conscious options include recycled paper and carbon-neutral shipping. From GDPR-compliant international mailings to HIPAA-secure healthcare communications, we ensure compliance while maximizing ROI.
Kitting & Fulfillment - Simplify large-scale distribution with end-to-end kitting solutions designed for accuracy and scalability. Assemble custom product bundles—such as subscription boxes, corporate gift sets, or medical trial kits—with components like branded merchandise, literature, and sample products. Our warehouse team handles pick-and-pack, custom inserts (e.g., handwritten notes or promo codes), and barcode scanning to ensure 99.9% order accuracy. Offer white-glove services for high-value items, including foam-in-place packaging or temperature-controlled storage for perishables. Integrate with e-commerce platforms like Shopify or WooCommerce for automated order processing, and provide customers with real-time tracking via branded tracking pages. Ideal for product launches, trade show giveaways, or B2B sales enablement, we also manage returns, inventory replenishment, and seasonal demand spikes without missing a beat.
Event Literature & Signs - Transform venues into branded experiences with event literature and signage that captivates and guides. For conferences, produce sleek attendee packets with foil-stamped agendas, lanyards, and UV-coated maps. Trade show booths come alive with retractable banners featuring magnetic bases, fabric backdrops with tension frames, or interactive digital signage synced to social media feeds. Outdoor festivals? Opt for weather-resistant coroplast yard signs, feather flags, or sidewalk decals with non-slip coatings. Our rush services accommodate last-minute changes, printing same-day revisions to speaker lineups or floor plans. Add augmented reality triggers in program booklets to unlock speaker videos or sponsor offers. From acrylic table tents to ADA-compliant braille menus, every detail reinforces your brand’s professionalism and creativity.
Premium & Private Labels - Command shelf presence with labels that embody luxury and craftsmanship. For high-end cosmetics, use soft-touch laminate with gold foil accents and custom die-cuts to mimic product shapes. Craft spirits? Opt for embossed textured paper with metallic inks and tamper-evident seals. Our FDA-compliant materials withstand refrigeration, UV exposure, and moisture, ideal for organic skincare or gourmet foods. Collaborate with our designers to create minimalist, sustainable labels using seed paper or soy-based inks for eco-conscious brands. We also offer serialized QR codes for authenticity tracking or NFC-enabled labels for immersive digital experiences. From small-batch artisanal products to global luxury lines, our labels turn packaging into a storytelling asset.
Product & Promotional Labels - Drive sales with labels that blend function and flair. Product labels include durable polyester for industrial equipment, freezer-grade adhesives for food packaging, or tamper-evident holographic film for pharmaceuticals. Promotional labels feature scratch-off discount codes, seasonal limited-edition designs, or peel-and-reveal contests. Use glow-in-the-dark inks for event wristbands or metallic finishes for holiday gift tags. For retail, pair shelf-edge labels with mobile app integration for real-time pricing updates. Our digital printing allows cost-effective short runs for A/B testing campaigns, while offset presses deliver vibrant Pantone matches for brand consistency. Eco-options include compostable adhesives and FSC-certified paper to align with sustainability goals.
Safety Labels - Ensure compliance and reduce workplace risks with safety labels engineered for durability and clarity. Meet OSHA, ANSI, and ISO standards using UL-certified materials like polyester or vinyl that withstand chemicals, extreme temperatures, and outdoor UV exposure. Customize with photoluminescent coatings for emergency exits, multilingual text for diverse workforces, or RFID tags for equipment tracking. We design labels with pictograms and high-contrast color blocking for instant recognition—critical for hazardous areas like construction sites or labs. Offer roll-to-roll printing for bulk orders of standardized warnings or on-demand digital printing for facility-specific updates. Complimentary compliance consultations ensure your labels meet evolving regulations, while installation guides guarantee proper placement.

FAQs About Every Door Direct Mail®

Q: Do I need a mailing list to use EDDM?

A: No mailing list is required for EDDM. Instead of targeting individual addresses, campaigns are sent to every household or business within a USPS carrier route or ZIP code. We use USPS mapping tools to select routes based on demographics like income, housing type, or population density—ideal for businesses like restaurants, landscapers, or realtors seeking broad local reach. USPS requires a minimum of 200 mailpieces per route, and we handle bundling, sorting, and drop-off. This eliminates list management costs and ensures 100% saturation, making EDDM perfect for new businesses or seasonal promotions targeting entire neighborhoods.

Q: What sizes are allowed for EDDM mailers?

A: EDDM mailers must adhere to USPS size and weight rules: postcards can be up to 12”x15” (11.5”x6.125” for automation discounts), folded self-mailers up to 6”x10.5”, and weight under 3.3 oz. Oversized formats like 9”x12” menus or 6”x9” tri-fold brochures are popular for visibility. Avoid square designs (under 5”x5”) to prevent surcharges. Materials range from glossy 14pt cardstock for durability to recycled paper for eco-conscious campaigns. Address blocks must stay within a 4.75”x2” area, and Intelligent Mail barcodes (IMb) are required for tracking. We pre-check designs for compliance to avoid USPS rejections.

Q: Can you help design my EDDM mail piece?

A: Yes! Our design team creates eye-catching, USPS-compliant mailers using your branding, photos, and messaging. We offer customizable templates for industries like healthcare, retail, or home services, or craft fully original designs in Adobe InDesign. Key elements include bold headlines, high-contrast colors, and clear calls-to-action (e.g., “Visit Our Grand Opening!”). Compliance checks ensure proper barcode placement, address zones, and bleed margins. Add QR codes, scratch-off discounts, or textured finishes for engagement. Unlimited revisions are included, and we provide digital proofs for approval within 24 hours.

Q: How long does it take to launch a campaign?

A: Typical campaigns take 3–7 business days from design approval to USPS drop-off. Rush services are available for urgent needs (e.g., 48-hour turnaround). Timeline breakdown: 1–2 days for design, 1–3 days for printing (depending on quantity), and 1 day for sorting/bundling. Weatherproof vinyl prints or specialty finishes (foil stamping) may add 1–2 days. USPS delivery then takes 3–10 business days. For time-sensitive campaigns (tax season, holiday sales), we recommend starting 3 weeks ahead. Real-time tracking via USPS Informed Visibility® provides delivery updates.

Q: Is EDDM only for residential delivery?

A: No—you can target residential, business, or a mix. For example, a B2B IT firm might focus on office-heavy routes, while a daycare targets residential areas. USPS defines “business” as any non-residential address, including retail stores, hospitals, and schools. Use EDDM’s RouteSmart tool to filter routes by business density or demographics. Mixed campaigns are common for services like HVAC that serve both markets. Note: You cannot exclude specific addresses, only entire routes.

Q: Can I track the effectiveness of my EDDM campaign?

A: Yes! Track delivery via USPS Informed Visibility®, which scans mail at processing facilities. Add QR codes, personalized URLs (PURLs), or promo codes to measure responses. For example, a PURL could redirect to a landing page tracking sign-ups, while promo codes reveal redemption rates. We provide post-campaign reports with delivery confirmation, response metrics, and ROI analysis. A/B testing (e.g., two designs mailed to different routes) helps refine future campaigns.

Q: Are sustainable materials available for EDDM?

A: Yes. Choose eco-friendly options like 100% recycled paper, soy-based inks, or biodegradable coatings. Seed paper mailers (embedded with wildflower seeds) can be planted after use. We also offer carbon-neutral shipping via USPS’s BlueEarth® program. Sustainable designs often qualify for local green business certifications. Note: Avoid glossy coatings if recyclability is a priority, and ensure adhesives are water-soluble for easy recycling.

Q: Is there a minimum quantity requirement?

A: Yes—USPS requires a minimum of 200 pieces per carrier route. For small businesses, target 1–2 routes (200–800 homes). Larger campaigns (5+ routes) qualify for bulk discounts. Maximum single-day USPS drop-off is 5,000 pieces. We help optimize quantities based on budget and goals. Start small to test response rates, then scale to adjacent routes.

Partner with MSE Printing for Unforgettable Event Experiences

Fill every mailbox in your neighborhood with a bold, beautifully printed message. Contact MSE Printing at info@mseprinting.com or call 763-542-8812 to launch your EDDM campaign quickly and affordably.

Empower your presence—MSE Printing makes it simple to get noticed with Every Door Direct Mail® services that work.